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The power of radio still holds its ground in today’s fast-paced world, where digital media is at the forefront of communication. People across the globe are tuning in to their favorite stations while on the go, making radio an essential part of their daily lives. At Be Real Management Agency, we understand the unique dynamics of radio and its role in keeping people connected, informed, and entertained no matter where they are.
The Resilience of Radio in a Digital Age
Despite the rise of streaming services and social media, radio has maintained its significance as a trusted source of information, music, and entertainment. It’s a companion that accompanies listeners during their daily commute, workout sessions, and household chores. But what sets radio apart in this digital age is its ability to engage audiences on the go, making it an indispensable medium for both listeners and advertisers.
Be Real Management Agency: Nurturing The Power of Radio & Success on the Radio
Be Real Management Agency stands as a beacon in the world of radio management, specializing in optimizing radio experiences for both listeners and broadcasters. Our expertise lies in understanding the unique needs of the modern listener, who demands seamless access to their favorite stations, shows, and content, no matter their location.
Tailored Strategies for Radio Success
Our agency excels in crafting personalized strategies that ensure radio stations reach their target audience effectively. We recognize the importance of staying relevant in an ever-evolving media landscape. Our team develops content that resonates with listeners on the move, be it engaging talk shows, hit music playlists, or news segments that keep them informed.
Harnessing the Power of Radio & On-the-Go Listening
With the advent of smartphones and smart devices, radio has extended its reach beyond the traditional FM/AM frequencies. Be Real Management Agency knows how to leverage these technological advancements to create immersive on-the-go radio experiences. We optimize for mobile devices and streaming platforms, making it easy for listeners to tune in anytime, anywhere.
Connecting Advertisers with Engaged Audiences
Radio’s captive audience presents a golden opportunity for advertisers, and Be Real Management Agency is skilled in bridging the gap between advertisers and engaged listeners. Our agency helps businesses curate relevant, attention-grabbing ads that fit seamlessly into the radio experience, ensuring that the message reaches the right ears.
Embracing Innovation and Evolution
At Be Real Management Agency, we understand that success in the radio industry hinges on embracing innovation and staying ahead of the curve. We continually explore emerging technologies like podcasting, internet radio, and voice-activated devices to enhance the radio experience. Our dedication to innovation ensures that broadcasters and listeners can tap into the full potential of radio in a digital age.
Conclusion
In a world where staying connected is paramount, radio’s enduring charm lies in its ability to provide companionship, entertainment, and information, all while people are on the go. Be Real Management Agency stands at the forefront of this radio revolution, offering tailored strategies that cater to modern listeners and broadcasters alike. With our expertise, radio stations can thrive in the digital age, capturing the attention of audiences wherever they may be, and advertisers can reach engaged ears ready to listen.
Be Real Management and Marketing Advertising Agency offers REAL People, REAL Dedication, and REAL Results. Twenty-four years in radio advertising proves that “Your Voice Makes The Difference.” Your success is our success.
Casting your message wide across multi-media platforms maximizes your voice to your customers. If you want to learn more about our work, please call us at 1-800-470-3758 or fill out the form on our contact us page. The advertising and marketing specialists at Be Real Management can help grow your business and deepen the connection between your brand and the consumer.
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]]>Source: https://www.miamiherald.com
Radio Station Broadcasts in Indigenous Languages For five years running, WeCount!, an organization dedicated to supporting immigrant workers, has been the driving force behind Radio Poder, 97.7 FM—a remarkable Spanish and indigenous language community radio station nestled in the heart of South Dade. This station has become a beacon of public service, offering enlightening programs that span an array of topics, from combating workplace discrimination to unraveling the complexities of the 2020 Census and delving into the intricate web of U.S. immigration policies.
“Radio holds profound significance within our community,” expressed Marcos, a devoted listener. “Through the airwaves, we can amplify our campaigns and broadcast messages that champion the rights of workers. It’s a constant source of inspiration, and Radio Poder is always playing in the background.”
Within the bustling corridors of WeCount! and among its members, there’s a shared sentiment that Radio Poder stands alone in its endeavors. Broadcasting in indigenous languages hailing from Mexico and Central America, particularly Mayan languages, this station exudes a unique vibrancy that bridges the gap in accessible information in the diverse landscape of South Florida.
“Radio serves as an indispensable lifeline for our community, which often finds itself on the outskirts of mainstream government and culture,” explained Esteban Wood, a prominent figure in policy and civic engagement within the organization. “Many of our listeners are drawn to programming that not only resonates in Spanish but also speaks to them through their own indigenous languages.”
To illuminate the impact of Radio Poder, let’s dive into three illustrative examples of the station’s profound influence on the community:
- Preserving Indigenous Identity: Radio Poder goes beyond the confines of language—it serves as a platform that honors and preserves the cultural heritage of indigenous communities. By broadcasting in Mayan languages and other indigenous dialects, the station not only imparts crucial information but also fosters a sense of belonging and pride among listeners, reinforcing their cultural identity in a foreign land.
- Empowerment Through Awareness: With programs addressing pressing issues like workplace discrimination and immigration policies, Radio Poder empowers its listeners by providing them with knowledge and insights that are often overlooked by mainstream media. By arming the community with information, the station plays a pivotal role in fostering informed discussions and collective action.
- Cultivating Unity: The resonating voice of Radio Poder amplifies shared experiences and concerns, bringing together individuals who might otherwise feel isolated in a new country. The station serves as a unifying force, creating connections that bridge linguistic, cultural, and geographical divides, resulting in a stronger, more resilient community.
In essence, Radio Poder stands as a testament to the potent fusion of information and culture, underscoring the impact that localized community radio can have in uplifting and connecting diverse populations. As WeCount! continues its mission of supporting immigrant workers and facilitating dialogues that matter the radio waves will undoubtedly remain a powerful ally, illuminating pathways to empowerment, understanding, and change.
Be Real Management and Marketing Advertising Agency offers REAL People, REAL Dedication, and REAL Results. Twenty-four years in radio advertising proves that “Your Voice Makes The Difference.” Your success is our success.
Casting your message wide across multi-media platforms maximizes your voice to your customers. If you want to learn more about our work, please call us at 1-800-470-3758 or fill out the form on our contact us page. The advertising and marketing specialists at Be Real Management can help grow your business and deepen the connection between your brand and the consumer.
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]]>Source: https://www.radiomatters.org
Radio can build home improvement businesses’s in multiple ways. In the fast-evolving landscape of marketing, choosing the right media platform to effectively reach your target audience is paramount. For advertisers seeking to tap into the thriving home improvement market, radio emerges as a potent and result-driven medium. A remarkable 90% of adults aged 18+, who have actively pursued home improvement projects in the past year, can be reached through radio, as reported by MRI-Simmons. Let’s delve into three compelling examples that underscore the power of radio advertising in the home improvement industry:
- Radio has Broad Reach for DIYers and Contractor Seekers: A fundamental aspect of any successful advertising campaign is reaching the right audience, and radio accomplishes just that in the home improvement sector. According to MRI-Simmons, an impressive 74% of adults who undertook home improvement projects are dedicated radio listeners. Whether it’s the enthusiastic do-it-yourself (DIY) enthusiasts who love rolling up their sleeves or homeowners in search of reliable outsider contractors, broadcast radio stands as the ideal medium to reach both segments effectively. With such a wide and receptive audience, advertisers can maximize their reach and connect with the very individuals who are actively interested in the home improvement realm.
- Radio can help Drive Web and Foot Traffic for Retailers and Service Providers: Radio advertising not only captures a massive audience but also proves its mettle in driving tangible results for home improvement retailers and service providers. The invaluable insights from NumericOwl, analyzing over 143,000 radio ads, reveal a substantial 9% surge in web traffic activity. Each radio ad aired generates an impressive 2.4 new website visits, culminating in a staggering total of over 8.2 million visits. This phenomenal success translates into increased brand exposure and potential sales for advertisers in the home improvement industry. By harnessing radio’s impact, retailers can significantly bolster their customer base and expand their business horizon.
- Radio helps in Amplifying Business Growth and Support: Radio advertising’s far-reaching influence on the home improvement audience extends beyond just engagement; it catalyzes robust business growth. Whether an advertiser aims to appeal to the eager DIY enthusiasts or the discerning homeowners seeking professional contractors, radio delivers the message with unwavering precision. A compelling call-to-action resonates with the audience, compelling them to take immediate steps towards engaging with the brand. This dynamic medium empowers advertisers to establish themselves as industry leaders and build brand awareness, fostering trust and loyalty among consumers. By integrating radio ad campaigns into their marketing strategies, retailers in the home improvement category can propel their businesses forward and lay a strong foundation for lasting success.
In conclusion, the potential of radio advertising building and improving sales in the home improvement industry is unparalleled. With its expansive reach, effective targeting of both DIYers and contractor seekers, and a proven track record of driving web and foot traffic, radio stands out as the ultimate marketing platform. Advertisers seeking to make a resounding impact in this competitive domain should seriously consider radio ad campaigns as the key to unlocking success in the home improvement industry. By hitting the airwaves, they can hit the nail on the head and carve a prominent space in the hearts and minds of their target audience.
Be Real Management and Marketing Advertising Agency offers REAL People, REAL Dedication, and REAL Results. Twenty-four years in radio advertising proves that “Your Voice Makes The Difference.” Your success is our success.
Casting your message wide across multi-media platforms maximizes your voice to your customers. If you want to learn more about our work, please call us at 1-800-470-3758 or fill out the form on our contact us page. The advertising and marketing specialists at Be Real Management can help grow your business and deepen the connection between your brand and the consumer.
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]]>The post Radio & Marketing Media Platforms appeared first on Be Real Management .
]]>Source: https://www.radiomatters.org
Trust in the radio and marketing media platforms is priceless. Whether you are part of a radio station, advertiser, or agency, trust is the bedrock of fruitful working relationships in radio and in the marketing media platform. Establishing, nurturing, and developing trust is paramount to creating lasting partnerships and achieving mutual success. Research consistently highlights three fundamental components contributing to trust in this dynamic industry: honesty, transparency, and consistency.
- Delivering on Audience Guarantees: In the fast-paced world of marketing media, delivering on audience guarantees is crucial to building and maintaining trust. Promises made to advertisers or clients about audience reach, engagement, and performance must be fulfilled. By consistently meeting or exceeding expectations, marketers establish themselves as reliable partners, leading to long-term collaborations and enhanced reputation. Providing accurate and verifiable data on audience metrics fosters a sense of transparency, reinforcing trust between all parties involved.
- Being Proactive with Information: Transparency is an essential pillar of trust in marketing media. Keeping stakeholders informed about any changes within your company or the industry is key to building credibility. By being proactive with information, you demonstrate a commitment to open communication and responsiveness. Sharing updates about strategic shifts, policy changes, or potential challenges allows clients and partners to make informed decisions and adapt their strategies accordingly. This proactive approach not only instills trust but also strengthens relationships, promoting a cooperative and supportive environment.
- Everyone Plays a Role in Trust: Trust is a collective effort that involves all individuals within a marketing media organization. A promise fulfilled earns the trust of clients and colleagues alike, while a promise broken can significantly damage relationships. Every team member contributes to the overall reputation and reliability of the organization. Encouraging a culture of accountability and integrity ensures that promises are kept and commitments are honored consistently. Should issues arise, addressing them promptly and effectively, and taking responsibility for any mistakes made, showcases a commitment to rectifying the situation and rebuilding trust.
In the ever-evolving landscape of marketing media, several other crucial aspects of trust deserve attention:
- Trusting radio and marketing media platforms is an all-the-time thing: Trust cannot be turned on and off at will. It requires continuous effort and dedication to maintain. Upholding trustworthiness consistently in all interactions builds confidence and loyalty among clients and partners.
- Reverse actions that damage trust quickly: Mistakes and missteps are inevitable in any industry, but how swiftly they are addressed defines the level of trust a marketing media platform can command. Taking prompt corrective actions and finding solutions demonstrate accountability and a genuine commitment to rectifying the situation.
- Organizational trust is won by teams: Trust is not solely the responsibility of individual employees. It is earned collectively by the efforts of teams working harmoniously towards shared goals. Nurturing a positive and supportive team culture strengthens trust bonds within the organization and reflects positively on external partnerships.
- Trust is a habit to be discussed, understood, and honored in the organization: Cultivating a culture that encourages open discussions about trust and its significance ensures that it remains a priority for everyone involved. By openly acknowledging the importance of trust and honoring it in everyday actions, the entire organization becomes committed to upholding its value.
Radio stations have exemplified these trust-building principles by consistently serving their local communities. Their commitment to delivering reliable content, providing accurate information, and engaging with their audience has earned them the coveted badge of trust. As marketing media professionals, adopting these practices and prioritizing honesty, transparency, and consistency will undoubtedly strengthen relationships, foster growth, and elevate the industry as a whole. Trust is the cornerstone of success, and by investing in it, we pave the way for a thriving and prosperous future in the marketing media landscape.
Be Real Management and Marketing Advertising Agency offers REAL People, REAL Dedication, and REAL Results. Twenty-four years in radio advertising proves that “Your Voice Makes The Difference.” Your success is our success.
Casting your message wide across multi-media platforms maximizes your voice to your customers. If you want to learn more about our work, please call us at 1-800-470-3758 or fill out the form on our contact us page. The advertising and marketing specialists at Be Real Management can help grow your business and deepen the connection between your brand and the consumer.
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]]>The post Radio Marketing is a Booster for Health and Wellness appeared first on Be Real Management .
]]>Source: https://www.radiomatters.org
Radio marketing is a booster for health and wellness. Reaching a niche group of adults looking for new ways to live a healthier life and believing in long-term benefits can be challenging for marketers. However, radio has proven to be an effective medium for reaching this demographic. According to an analysis of over 150,000 radio ads that ran through the first eight months of 2021, radio boosted vitamin and nutrient retailer site activity by 7%. This increase in site activity can be attributed to the power of radio in influencing consumer behavior and moving them along the next steps of the purchase funnel- from brand consideration to brand purchase.
NumericOwl data shows that radio delivered over 5,300 new visitors after exposure to a radio ad. The highest recent visitor activity was achieved on Thursdays, followed by Fridays. This indicates that radio is an effective medium for reaching consumers on weekdays, especially toward the end of the workweek.
When comparing days when radio ads were on air versus days when they were not, radio drove a significant increase in traffic. Specifically, there was a 228% increase in new users and a 191% increase in total users on days when radio ads were on air. This demonstrates the power of radio in influencing consumer behavior and driving website traffic.
Radio’s reach extends to adults of various lifestyles and backgrounds, making it a perfect platform to boost your brand and to reach consumers interested in health and wellness. Whether they are die-hard wellness fans or health and wellness novices, radio has the potential to reach a broad audience interested in living a healthier life.
Here are three examples of how radio marketing has boosted health and wellness companies:
- A vitamin and supplement retailer partnered with a popular radio station to promote their new line of plant-based protein powders. The retailers ran ads on the station during weekday mornings and afternoons, targeting health-conscious consumers. The ads highlighted the benefits of plant-based protein and encouraged listeners to visit the retailer’s website to learn more and make a purchase. The campaign resulted in a significant increase in website traffic and sales of the new product line.
- A fitness studio advertised on a local radio station to promote their new yoga classes. The ads ran during weekday evenings and weekends, targeting busy adults interested in improving their health and wellness. The ads highlighted the benefits of yoga, such as stress relief and improved flexibility, and encouraged listeners to sign up for a free trial class at the studio. The campaign resulted in an increase in new members and a boost in overall studio attendance.
- A health insurance company partnered with a popular radio host to promote its new wellness program. The ads ran during weekday mornings and afternoons, targeting adults interested in improving their health and wellness. The ads highlighted the benefits of the wellness program, such as discounts on gym memberships and access to personalized nutrition coaching. The campaign increased new enrollments in the wellness program and boosted overall brand awareness for the health insurance company.
In conclusion, radio marketing is a powerful medium for reaching adults interested in health and wellness. With its broad reach and potential to influence consumer behavior, radio can help marketers effectively target and engage with their desired health and fitness audience. Whether you are promoting a vitamin and supplement retailer, a fitness studio, or a health insurance company, radio has the potential to deliver accurate results for your health and wellness marketing campaign.
Be Real Management and Marketing Advertising Agency offers REAL People, REAL Dedication, and REAL Results. Twenty-four years in radio advertising proves that “Your Voice Makes The Difference.” Your success is our success.
Casting your message wide across multi-media platforms maximizes your voice to your customers. If you want to learn more about our work, please call us at 1-800-470-3758 or fill out the form on our contact us page. The advertising and marketing specialists at Be Real Management can help grow your business and deepen the connection between your brand and the consumer.
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In today’s competitive advertising landscape, there is great value and importance in hiring an agency like Be Real Management and Marketing. Effective marketing plays a pivotal role in the success of any business. However, navigating the ever-evolving marketing realm can be challenging. That’s where Be Real Management & Marketing comes in.
1. Expertise and Specialization:
Be Real Management and Marketing brings a wealth of expertise and specialization to the table. With a dedicated team, we possess in-depth knowledge of various marketing disciplines such as branding, re-branding, podcasting, radio, TV, outdoor billboards. social media, content creation, basic website building, and more. By leveraging our expertise and our long-standing media partner relationships, businesses can benefit from our tailored strategies aligned with their goals.
2. Strategic Planning and Execution:
Be Real Management marketing agency excels in strategic planning and execution. We conduct thorough market research, competitor analysis, and target audience profiling to devise comprehensive marketing strategies. From creating engaging campaigns to selecting the most suitable channels, our team at Be Real ensures that marketing efforts are efficient and yield optimal results, saving you and your business time and resources.
3. Keeping Up with Trends:
The marketing landscape is constantly evolving, with new trends, technologies, and platforms emerging regularly. Be Real Management & Marketing is an agency that works to stay up-to-date with these changes, allowing businesses to adapt and capitalize on emerging opportunities. Whether it’s implementing innovative digital strategies or incorporating influencer marketing, Be Real Management keeps brands at the forefront of industry trends.
4. Access to Advanced Tools and Technologies:
Be Real Management & Marketing has a unique access to a wide range of advanced tools and technologies that are often costly for individual businesses to acquire. These tools enable our agency the resources to allow businesses to gain a competitive edge and achieve better marketing performance. The most important strategy is the relationship our agency has with media groups. Whether it is radio or billboards, it is important to have a connection and solid relationship with representatives from these companies. With the recent uptick in advertising, spots are limited, and having a reputable agency can make all the difference.
5. Cost-Effectiveness and Flexibility:
Hiring a Be Real Management is often more cost-effective than maintaining an in-house marketing team. Businesses can save on expenses related to recruitment, training, salaries, benefits, and overheads. We also believe it is our job to make sure what is paid for and promised by all media groups is delivered. Moreover, Be Real provides flexibility by scaling marketing efforts based on business requirements, ensuring optimized resource allocation and maximum return on investment.
To conclude, in the rapidly evolving world of marketing, businesses cannot afford to overlook the importance of partnering with a marketing agency like Be Real Management. By tapping into our expertise, strategic planning, trend awareness, access to advanced tools, and cost-effectiveness, businesses can elevate their marketing efforts, gain a competitive advantage, and achieve long-term success in the digital age.
Be Real Management and Marketing Advertising Agency offers REAL People, REAL Dedication, and REAL Results. Twenty-four years in radio advertising proves that “Your Voice Makes The Difference.” Your success is our success.
Casting your message wide across multi-media platforms maximizes your voice to your customers. If you want to learn more about our work, please call us at 1-800-470-3758 or fill out the form on our contact us page. The advertising and marketing specialists at Be Real Management can help grow your business and deepen the connection between your brand and the consumer.
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TikTok and Radio advertising will create for an effective media campaign. In the digital age, different social media platforms have become integral for businesses to reach their target audience effectively. Among the many options, TikTok has emerged as a prominent player, capturing the attention of millions of users worldwide, just like Radio. However, advertising campaigns will reach a larger audience when integrating both social media platforms and radio advertisements.
One of the major advantages of advertising on TikTok is its popularity among younger demographics. With over a billion active users, TikTok provides an excellent opportunity to tap into a vast audience and generate brand awareness. Additionally, the platform’s algorithm-driven content recommendation system ensures that your ads are shown to users who are more likely to engage with them.
Businesses can collaborate with radio personalities or DJs who have a strong following to create TikTok content. These influencers can feature branded content on their TikTok accounts while promoting it through radio shows. This cross-promotion within TikTok and Radio advertising allows for increased exposure and credibility among the audience.
Furthermore, TikTok offers a creative and visually captivating environment for advertising. Its short-form videos allow brands to convey their message quickly and effectively, fostering engagement and virality. The platform’s emphasis on user-generated content also presents an opportunity for businesses to collaborate with influencers and leverage their reach to promote products or services.
Another approach is to leverage TikTok’s popularity and user-generated content to create engaging and viral campaigns. Brands can encourage TikTok users to create videos featuring their products or services and promote these videos through radio ads. This cross-platform promotion can generate buzz, drive user participation, and increase brand awareness.
In summary, combining TikTok and radio advertising together allows businesses to tap into the strengths of each platform. By leveraging TikTok’s creative and viral potential along with the broad reach of radio, businesses can effectively engage with audiences, amplify brand visibility, and drive user participation.
Be Real Management and Marketing Advertising Agency offers REAL People, REAL Dedication, and REAL Results. Twenty-four years in radio advertising proves that “Your Voice Makes The Difference.” Your success is our success.
Casting your message wide across multi-media platforms maximizes your voice to your customers. If you want to learn more about our work, please call us at 1-800-470-3758 or fill out the form on our contact us page. The advertising and marketing specialists at Be Real Management can help grow your business and deepen the connection between your brand and the consumer.
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AM radio has played a significant role in the history and development of broadcasting, and AM radio still holds importance in society, media, and the advertising industry:
1. Wide Coverage: AM radio signals have the ability to travel long distances by bouncing off the Earth’s ionosphere. This characteristic allows AM radio stations to provide coverage over large areas, including rural and remote regions where FM signals may not reach.
2. Emergency Communication: During emergencies and natural disasters when other communication channels may be disrupted, AM radio can serve as a reliable source of information. Emergency broadcasts on AM radio provide critical updates, warnings, and instructions to affected communities.
3. News and Talk Radio: AM radio has been a traditional medium for news, talk shows, and discussion programs. It continues to offer a platform for in-depth analysis, interviews, and debates on various topics, including politics, current events, sports, and entertainment. Listeners’ loyalty to stations and hosts is one of the many reasons advertising on AM radio will help your business grow.
4. Local Programming: AM radio stations often focus on serving local communities, providing news, weather updates, community announcements, and coverage of local events. Being integrated in your community through radio and local events will maximize the constant exposure of your brand. This localized content fosters a sense of community and connects listeners with their immediate surroundings.
5. Accessibility and Affordability: AM radio receivers are relatively inexpensive and widely available, making information and advertisements accessible to a broader range of people, including those with limited financial means or in regions with limited infrastructure.
6. Time Spent Listening: AM radio listeners tend to spend more time tuned in compared to other media, especially during peak drive times and working hours. This longer listening duration increases the likelihood of listeners hearing and retaining advertising messages.
7. Niche Programming: AM radio has carved out niches in certain genres, such as sports talk, religious programming, and specialized music formats. These niche stations cater to specific interests and communities, providing unique content that may not be as prevalent on other platforms, which can help reach a larger demographic.
AM Radio’s importance lies in its unique characteristics, wide coverage, and ability to serve specific purposes. Despite technological advancements, AM radio continues to have a loyal audience and remains a relevant medium in the media and advertising industries.
Be Real Management and Marketing Advertising Agency offers REAL People, REAL Dedication, and REAL Results. Twenty-four years in radio advertising proves that “Your Voice Makes The Difference.” Your success is our success.
Casting your message wide across multi-media platforms maximizes your voice to your customers.If you want to learn more about our work, please call us at 1-800-470-3758 or fill out the form on our contact us page. The advertising and marketing specialists at Be Real Management can help grow your business and deepen the connection between your brand and the consumer.
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]]>The post Podcast Listeners and Broadcast Listeners appeared first on Be Real Management .
]]>Source: https://www/radiomatters.org
Podcast Listeners and Broadcast Listeners have more in common than you may think. While podcast listeners are growing, broadcast listeners are not going anywhere. The growth in audio usage across all platforms and devices has been incredible, and this trend is further supported by real-life examples in the news. Below Be Real Management & Marketing of Santa Clarita Valley shares three recent examples of the growth in audio usage and its impact on media marketing:
- Podcast Listeners and apps: Clubhouse’s Rapid Rise Clubhouse, the audio-based social media app, has been making headlines lately due to its rapid growth. The app, which allows users to join virtual rooms and participate in audio discussions, has gained immense popularity since its launch in 2020. Its user base has grown from 600,000 in December 2020 to over 10 million in May 2021. This growth presents a unique opportunity for advertisers to leverage the app’s engaged user base to reach their target audience.
- Podcaster Listeners on Spotify: Spotify’s Podcast Push Spotify, one of the world’s largest audio streaming platforms, has been heavily investing in podcasts in recent years. In 2020, the company spent over $500 million on podcast acquisitions and has since been aggressively promoting its podcast offerings to its user base. This push has led to a significant increase in Spotify’s podcast listening hours, as reported in its Q1 2021 earnings report. This presents a great opportunity for advertisers to tap into the app’s growing podcast audience to promote their products and services.
- Podcast Listeners and NPR: NPR’s Podcast Success National Public Radio (NPR), one of the leading broadcasters in the US, has been producing podcasts for over a decade. The organization’s podcast offerings have been immensely popular, with shows like “Planet Money” and “How I Built This” consistently ranking among the top podcasts on various platforms. NPR’s success in podcasting is a testament to the potential of audio as a medium for delivering engaging and informative content to a wide audience.
The above examples highlight the potential of audio as a medium for delivering engaging content to a wide audience. According to a recent study by Edison Research, 72% of adults who have listened to a podcast in the past month have also listened to AM/FM radio. Furthermore, 62% of those podcast listeners also listen to broadcast radio, indicating that advertisers can benefit from using both mediums to create a multi-pronged approach to reach their target audience.
The same Edison Research study also found that 42% of podcast listeners believe that radio keeps them informed and up-to-date, while 32% consider it a good source of learning. This indicates that radio remains an important medium for delivering news and current affairs content to a wide audience, including podcast listeners.
In conclusion, the growth in audio usage across all platforms and devices presents a unique opportunity for advertisers to leverage both podcast and broadcast mediums to reach their target audience. Real-life examples like Clubhouse, Spotify, and NPR demonstrate the potential of audio as a medium for delivering engaging content that resonates with consumers. By understanding the preferences and perceptions of their audience, advertisers can create impactful campaigns that drive positive outcomes for their brand.
Be Real Management and Marketing Advertising Agency offers REAL People, REAL Dedication, and REAL Results. Twenty-four years in radio advertising proves that “Your Voice Makes The Difference.” Your success is our success.
We are more than just an agency! Check out our article in Santa Clarita Magazine
Casting your message wide across multi-media platforms maximizes your voice to your customers. If you want to learn more about our work, please call us at 1-800-470-3758 or fill out the form on our contact us page. The advertising and marketing specialists at Be Real Management can help grow your business and deepen the connection between your brand and the consumer.
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]]>The post Radio for Banking appeared first on Be Real Management .
]]>Source: https://www.radiomatters.org
You can count on Radio for banking.
In the world of marketing, it’s crucial to use the right medium to reach out to your target audience. One medium that has proven to be effective for the banking industry is radio. Radio and its broad reach of 83% of adults who have a savings or checking account, provides an excellent platform for banks to connect and engage with their potential customers like no other medium.
One example of how radio works for banking is Ally Bank, which is known for its innovative marketing strategies. The bank leveraged the power of radio by partnering with popular radio stations across the country. The bank used the stations’ personalities and listeners to promote its services, making listeners feel like they were part of the Ally Bank community.
This strategy worked exceptionally well, as Ally Bank quickly gained a reputation as a customer-centric financial institution that provides excellent customer service. This finding aligns with recent research showing that 60% of radio listeners believe that customer service is a crucial factor when selecting a banking institution. Ally Bank’s focus on providing top-notch customer service helped it stand out from other financial institutions and attract potential customers.
Furthermore, location is an important factor for 44% of radio listeners when selecting a banking institution. Ally Bank’s decision to establish a physical presence in key areas made it easier for potential customers to access its services. The bank’s focus on accessibility helped it build a loyal customer base that has stayed with it through the years.
Trust is another significant factor that matters to radio listeners when choosing a bank. 35% of radio listeners believe in the company’s reputation, while 48% expect the company to be financially stable. Ally Bank’s focus on providing a reliable and trustworthy service helped it establish a reputation as a trustworthy and reliable financial institution. The bank’s strong financial stability also contributed to building trust with its customers.
In conclusion, radio remains a powerful medium for banks looking to reach out to potential customers. Ally Bank’s success is a testament to the effectiveness of radio in the banking industry. By focusing on providing excellent customer service, establishing a physical presence in key areas, building a reputation as a trustworthy and reliable financial institution, and maintaining financial stability, banks can attract potential customers and build long-lasting relationships with them. These insights should be considered and incorporated into any messaging aimed at the radio-listening audience, as it can help banks tailor their messaging to resonate effectively with their target audience.
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