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{"id":4847,"date":"2023-05-02T09:33:54","date_gmt":"2023-05-02T17:33:54","guid":{"rendered":"https:\/\/www.berealmanagement.com\/?p=4847"},"modified":"2024-04-17T16:10:06","modified_gmt":"2024-04-18T00:10:06","slug":"be-real-management-podcast-and-broadcast-listeners","status":"publish","type":"post","link":"https:\/\/www.berealmanagement.com\/2023\/05\/02\/be-real-management-podcast-and-broadcast-listeners\/","title":{"rendered":"Podcast Listeners and Broadcast Listeners"},"content":{"rendered":"\t\t
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Source: https:\/\/www\/radiomatters.org<\/a><\/p>\n\n\n\n

\"podcast
Radio podcast workplace<\/figcaption><\/figure>\n\n\n\n

Podcast Listeners and Broadcast Listeners have more in common than you may think. While podcast listeners are growing, broadcast listeners are not going anywhere. The growth in audio usage across all platforms and devices has been incredible, and this trend is further supported by real-life examples in the news. Below Be Real Management & Marketing of Santa Clarita Valley shares three recent examples of the growth in audio usage and its impact on media marketing:<\/p>\n\n\n\n

    \n
  1. Podcast Listeners and apps:<\/strong> Clubhouse\u2019s Rapid Rise Clubhouse, the audio-based social media app, has been making headlines lately due to its rapid growth. The app, which allows users to join virtual rooms and participate in audio discussions, has gained immense popularity since its launch in 2020. Its user base has grown from 600,000 in December 2020 to over 10 million in May 2021. This growth presents a unique opportunity for advertisers to leverage the app\u2019s engaged user base to reach their target audience.<\/li>\n\n\n\n
  2. Podcaster Listeners on Spotify:<\/strong> Spotify\u2019s Podcast Push Spotify, one of the world\u2019s largest audio streaming platforms, has been heavily investing in podcasts in recent years. In 2020, the company spent over $500 million on podcast acquisitions and has since been aggressively promoting its podcast offerings to its user base. This push has led to a significant increase in Spotify\u2019s podcast listening hours, as reported in its Q1 2021 earnings report. This presents a great opportunity for advertisers to tap into the app\u2019s growing podcast audience to promote their products and services.<\/li>\n\n\n\n
  3. Podcast Listeners and NPR:<\/strong> NPR\u2019s Podcast Success National Public Radio (NPR), one of the leading broadcasters in the US, has been producing podcasts for over a decade. The organization\u2019s podcast offerings have been immensely popular, with shows like \u201cPlanet Money\u201d and \u201cHow I Built This\u201d consistently ranking among the top podcasts on various platforms. NPR\u2019s success in podcasting is a testament to the potential of audio as a medium for delivering engaging and informative content to a wide audience.<\/li>\n<\/ol>\n\n\n\n

    The above examples highlight the potential of audio as a medium for delivering engaging content to a wide audience. According to a recent study by Edison Research, 72% of adults who have listened to a podcast in the past month have also listened to AM\/FM radio. Furthermore, 62% of those podcast listeners also listen to broadcast radio, indicating that advertisers can benefit from using both mediums to create a multi-pronged approach to reach their target audience.<\/p>\n\n\n\n

    The same Edison Research study also found that 42% of podcast listeners believe that radio keeps them informed and up-to-date, while 32% consider it a good source of learning. This indicates that radio remains an important medium for delivering news and current affairs content to a wide audience, including podcast listeners.<\/p>\n\n\n\n

    In conclusion, the growth in audio usage across all platforms and devices presents a unique opportunity for advertisers to leverage both podcast and broadcast mediums to reach their target audience. Real-life examples like Clubhouse, Spotify, and NPR demonstrate the potential of audio as a medium for delivering engaging content that resonates with consumers. By understanding the preferences and perceptions of their audience, advertisers can create impactful campaigns that drive positive outcomes for their brand.<\/p>\n\n\n\n

    Be Real Management and Marketing Advertising Agency offers REAL People, REAL Dedication, and REAL Results.\u00a0Twenty-four years in radio advertising proves that \u201cYour Voice Makes The Difference.\u201d Your success is our success.<\/strong><\/p>\n\n\n\n

    We are more than just an agency! Check out our article in\u00a0Santa Clarita Magazine\u00a0<\/a><\/p>\n\n\n\n

    Casting your message wide across multi-media platforms maximizes your voice to your customers. If you want to learn more about our work, please call us at 1-800-470-3758 or fill out the form on our\u00a0contact us page<\/a>. The advertising and marketing specialists at Be Real Management can help grow your business and deepen the connection between your brand and the consumer.\u00a0<\/strong><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    Source: https:\/\/www\/radiomatters.org Podcast Listeners and Broadcast Listeners have more in common than you may think. While podcast listeners are growing, … <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"yoast_head":"\nPodcast Listeners and Broadcast Listeners - Be Real Management<\/title>\n<meta name=\"description\" content=\"Be Real Management Shares An Article About How Podcast Listeners Have More In Common With Broadcast Listeners Than One Thinks. 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